Started in January 2009 by ex-Nickelodeon executives JJ Ahearn and Jason Korfine, Licensing Street has been called "The McKinsey of Licensing". Based in New York City, their team has worked with the biggest brands in entertainment, sports, food/beverage, and consumer products.
Licensing Street is a licensing sales and consulting firm. We work with our clients to strategically leverage the power of their brand, building consumer products programs and retail statements across all appropriate retail channels.
Licensing Street has both buyer level and senior management relationships across all retail channels, including mass, specialty, mid-tier, value and online.
In consulting, Licensing Street has worked with large (Fortune 500) companies and small companies conducting a white space analysis to grow their business. They have also been brought in for operational audits on how to better position companies for long term success, as well as, acquisition due diligence.
Meet the Founding Team
Licensing Street started with a vision to do it better. To better serve clients than large agencies. To have better relationships at retail than any other agency. And to be at the forefront of growth within licensing and retail.
JJ is a veteran of the licensing industry and currently serves on the LIMA Board of Directors.
Before starting Licensing Street, JJ worked for Nickelodeon & Viacom Consumer Products, CBS Television, and Memcorp Asia. While at Nickelodeon and CBS, JJ worked on such hit properties as SpongeBob SquarePants, Dora the Explorer, South Park, and Star Trek.
While living in Hong Kong, JJ served as General Manager for Memcorp Electronics, makers of Memorex consumer electronics. As General Manager, he oversaw marketing, promotion and finance, both in Hong Kong and China.
JJ has an MBA from the University of Notre Dame and a BSBA from the University of Florida.
Jason Korfine is an entertainment licensing veteran of 25+ years, with expertise in licensing sales, retail development and building and executing brand strategy for TV/media brands.
At Broadway Video Entertainment, Jason helped develop the first-ever licensing and merchandising program for Saturday Night Live, as well as marketing initiatives for classic properties. Jason established a consumer products division at Sci-Fi Channel and launched Sci-Fi’s first-ever licensed merchandise.
At Nickelodeon & Viacom Consumer Products, Jason oversaw licensing for Comedy Central, Spike TV and Paramount Pictures properties. While as VP Marketing for CBS Consumer Products, Jason oversaw marketing and brand management for the Star Trek franchise.
Jason has an MBA from Baruch College and a BA in Communications from Rutgers College.